The Darker Side of Beer
The challenge:
Budweiser Budvar Dark wanted to do the opposite of all those happy beer commercials. Because life isn’t so happy and perfect all the time. There was not a huge media budget behind this campaign, so every piece needed to stand out on its own. I wrote mainly for print, online and social.
The outcome:
Budweiser Budvar launched the B:DARK campaign, celebrating a dark beer for a dark mood. Because it’s ok if we’re not happy all the time. The work was awarded a Grand Prix, Gold and Bronze in the Art Directors Club, as well as a Golden Drum.
AGENCY: Jung von Matt
CD: Lester Tullett
CW: Andy Lewis
cw: Miloš Kočí
AD: Paul McGreevy
ad: Greg Németh
Case Study
Outdoor + Online
Beer History
The challenge:
Celebrating their 120 year history of being the original beer, Budweiser Budvar wanted to create a campaign that spoke to their history and heritage of being uncompromisingly original.
The outcome:
My partner and I assisted in the visual look of the mood video as well as the english versions of their “Saying NO makes us what we are” campaign, which won a Silver Effie and Bronze in the Art Directors Club.
