Super
Bowl 50
The challenge:
T-Mobile wanted to run a Super Bowl response ad to the blatant misinformation in Verizon's "Colorful Balls" commercial. So we hired Steve Harvey, who infamously crowned the wrong Miss Universe contestant, to clear the air about Verizon's little snafu while poking a bit of fun at himself.
The outcome:
The spot was one of the most viewed ads of the game, running during the prime second quarter of Super Bowl 50. During the game #Ballogize was the #2 trending topic on Twitter, helping T-Mobile achieve over 6 billion unique media impressions and become a Shorty Award finalist.
AGENCY: Publicis Seattle
CCO: Andrew Christou
ECD: Jason Lucas
CD: Ryan Blum
CW: Andy Lewis
AD: Chad Ford
Super Bowl Ad
Case Study
Social
B2B & B2C
The challenge:
Ranked #4 in the telco wars, T-Mobile wanted to position themselves as a strong challenger brand and standout as the underdog of wireless.
The outcome:
T-Mobile grew their customer base by more than 8 million people in 2016 with the help of hard-selling brand, sales and promotional messaging. We cut over 100 spots that year—this is just a few of them.