Tour De Force

The challenge:
Škoda’s heritage dates back 1895, where they started as a bicycle company. So it’s no surprise that they are the official sponsor of the Tour de France. The goal of this campaign was to capture the essence of their 120 year heritage while promoting this perfect sponsorship.

The outcome:
Škoda’s 2015 Tour de France campaign achieved over 70 million online views while driving brand awareness and fan engagement. The work won Bronze in the Art Directors Club.