Making People Money

The challenge:
Part of SoFi’s mission is to help people get their money right — and your financial compensation is a huge part of that. Which is why SoFi wanted to go further than any other salary website and empower people with everything they need in order to ask for a raise.

The outcome:
SoFi launched the Get That Raise app, an interactive tool that assesses the user’s readiness for a raise, maps the user’s current salary against the market and creates a custom presentation for them to take to their boss (with tips on how to do it). Along with the app, an ultimate guide to getting a raise was released on social along with talks from CEO Anthony Noto. The award-winning tool launched during Raise Week in NYC, had a huge feature in the New York Times, and even won a Webby Award for Employment.