Next Gen Product Launch
The challenge:
IBM Security needed to rebrand and relaunch one of their biggest products in less than 3 months. What was previously just a single product had evolved to become a suite of threat detection and response solutions. The suite’s branding needed to be updated to our recently updated guidelines, and it had to be done in under 3 months.
The outcome:
To accelerate timelines we worked internally with our product team to develop proper messaging while simultaneously partnering with the design agency Colors and the Kids to help us produce an array of high quality assets ranging from product and hype videos, social cutdowns, animations and hi-res stills. And yes, we met the launch date.
Client: IBM Security
agency: CATK
ecd: Todd Simmons
GCD: Lucas Roy
CD: Andy Lewis
CD: Nicole Powdar
cd: Geoff Shaffer
Launch Videos
Social Videos
Website
Social
Security Reports Save Big
The challenge:
IBM Security launches some of the biggest cybersecurity reports in the industry. This year, IBM’s internal creative studio was tasked to go beyond just writing the report, and to create a full-funnel campaign approach driving from awareness to sales.
The outcome:
We designed digital experiences that held the gated reports and gave product agnostic key findings to inform our audiences. Action guides were leveraged to help connect customers to IBM products that could solve their specific pain points. We templatized them to be lightweight and modular, making regular updates a breeze. Key report highlights were used to take a stats-driven approach to social, increasing engagement by over 400% from previous years.
